Quick answer: HTML email tables are nested <table> elements used to build the structure of an email – the container, the columns, the spacing – because email clients (especially the Word-based engine inside classic Outlook) still don’t reliably support modern…
Quick answer: Fluid hybrid email design is a coding method for responsive HTML emails that combines percentage-based widths, max-width constraints, and Outlook-specific ghost tables to render reliably across every major email client – including the ones that strip CSS media…
Quick answer: Responsive HTML email media queries make your email adapt to screen width by applying CSS at specific breakpoints – but only some clients actually run them. Apple Mail honors them fully, mobile Gmail and the new Outlook partially,…
Tracking and optimizing deliverability used to be a one-number job, and here’s the number that broke my faith in it. A Mailchimp dashboard reports 97.3% delivery rate after a 50,000-email send. The client is thrilled. Then I run the same…
There’s a brand in a February 2026 portfolio report – real numbers, anonymized – running on Klaviyo, where the campaign click rate sits at 0.46%, and the platform flags it “Poor” in small, polite text right next to the number.…
Adapting to Apple Mail Privacy isn’t some one-off 2021 headache the industry patched up and forgot. It’s still quietly messing with every ESP dashboard I open in 2026, and the problem hasn’t gotten simpler — it’s layered on new complications.…
Someone contacted me last spring, three days before their cart closed on a $797 cohort program, asking why their abandoned cart sequence had recovered exactly two sales out of roughly ninety people who hit the checkout and bailed. I asked…
Two weeks before cart open, someone I was helping map out their close-day sequence in Kit hit a weird little wall: the platform couldn’t do what they’d been imagining it could for the past eighteen months. Not a catastrophic failure…
There’s a scenario I’ve seen more times than I’d like. Launch day. The course is ready, the sales page is live, the email automation sequences for course creators are written and scheduled. The creator hits send on the cart-open announcement,…
Outlook is not the biggest email client on the planet, but testing emails in Outlook probably consumes more developer time than every other client combined. In Litmus’ global tracking, Outlook desktop sits around 4% of measured opens – not dominant…
I spent four hours last week doing email deliverability testing for a client’s course launch because Gmail was dumping their emails into spam at a stupidly consistent rate – around 40%. The content was fine, authentication looked “fine” in the…
There’s this moment that happens maybe once a week where I’m staring at an email in a preview pane, everything’s crisp, spacing behaves, buttons look expensive (you know what I mean) – and I almost convince myself we’re done. Almost.…
