Someone contacted me last spring, three days before their cart closed on a $797 cohort program, asking...

Two weeks before cart open, someone I was helping map out their close-day sequence in Kit hit a weird...

There's a scenario I've seen more times than I'd like. Launch day. The course is ready, the sales page...

Outlook is not the biggest email client on the planet, but testing emails in Outlook probably consumes...

I spent four hours last week doing email deliverability testing for a client's course launch because...

There’s this moment that happens maybe once a week where I’m staring at an email in a preview pane, everything’s...

Most course launches don't fail because the offer was wrong or the copywriting missed the mark.

You can have a thoughtful content calendar, a properly segmented list, and a nurture sequence someone...

You spend hours on a launch email. The offer is solid, the design looks right - and then Gmail mangles...

Email marketing ROI is somewhere in the $36–42 range per dollar spent - Litmus and the DMA both publish...

Email marketing ROI gets cited constantly - the commonly referenced figure is $36-42 for every dollar...

I keep having the same conversation with course creators and marketers who come to me after a campaign...