Pavel Ivanov

Total posts 41
HTML Email Developer with deep expertise in building production-ready, cross-client templates for global audiences. Skilled at solving edge-case rendering issues (e.g., Gmail on iOS dark mode, legacy Outlook) and implementing robust fallbacks for gradients, background images, and custom layouts. Strong QA mindset with extensive Litmus/EoA testing practice and a clean, maintainable code style. Reliable partner for marketing teams: fast iterations, clear communication, and consistent delivery across multi-language campaigns (incl. 19+ locales).
Bulletproof buttons for email
HTML Email Development
Bulletproof buttons for email – the guide
A designer sends you a CTA button. Soft rounded corners, a confident green, the kind of thing that looks...
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197
Email list segmentation: when your data is lying to you
Email Marketing & Strategy
Email list segmentation: when your data is lying to you
Quick answer: Email list segmentation means splitting your subscribers into smaller groups - by behaviour,...
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199
How to build an email list from scratch
Email Marketing & Strategy
How to build an email list from scratch
Quick answer: Here's how to build an email list from scratch in 2026: choose an email service provider,...
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226
Email marketing target audience
Email Marketing & Strategy
Email marketing target audience
Quick answer: Your email marketing target audience is the specific group of people your emails are built...
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166
Email call to action design
Email Design & Creative
Email call to action design: CTAs that render everywhere
Quick answer: A compelling email call to action combines three things: short, action-driven copy (usually...
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188
Using color in email design without breaking it in dark mode
Email Design & Creative
Using color in email design without breaking it in dark mode
Quick answer: Using color in email design well means choosing two or three brand colors plus a neutral,...
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199
Email typography best practices
Email Design & Creative
Email typography best practices
Quick answer: Good email typography means designing for legibility under failure. Use a web-safe font...
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232
HTML email tables
HTML Email Development
Mastering HTML email tables for layout
Quick answer: HTML email tables are nested <table> elements used to build the structure of an email...
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194
Fluid hybrid email design
HTML Email Development
Fluid hybrid email design: a modern approach
Quick answer: Fluid hybrid email design is a coding method for responsive HTML emails that combines percentage-based...
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204
Responsive HTML email media queries
HTML Email Development
Responsive HTML email media queries
Quick answer: Responsive HTML email media queries make your email adapt to screen width by applying CSS...
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179
Tracking and optimizing deliverability
Email Analytics & Optimization
Tracking and optimizing deliverability
Tracking and optimizing deliverability used to be a one-number job, and here's the number that broke...
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163
Top engagement metrics
Email Analytics & Optimization
Top engagement metrics: beyond opens
There's a brand in a February 2026 portfolio report - real numbers, anonymized - running on Klaviyo,...
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133