Pavel Ivanov
Cart abandonment email for courses
Someone contacted me last spring, three days before their cart closed on a $797 cohort program, asking...
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53
ConvertKit vs ActiveCampaign for course creators
Two weeks before cart open, someone I was helping map out their close-day sequence in Kit hit a weird...
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350
The 7 email automation sequences for course creators
There's a scenario I've seen more times than I'd like. Launch day. The course is ready, the sales page...
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389
Testing emails in outlook: the complete 2026 guide
Outlook is not the biggest email client on the planet, but testing emails in Outlook probably consumes...
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623
Email deliverability testing in 2026
I spent four hours last week doing email deliverability testing for a client's course launch because...
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1К
Email testing and troubleshooting guide
There’s this moment that happens maybe once a week where I’m staring at an email in a preview pane, everything’s...
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601
Technical email marketing goals: the complete guide
Most course launches don't fail because the offer was wrong or the copywriting missed the mark.
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1К
Email marketing plan 2026
You can have a thoughtful content calendar, a properly segmented list, and a nurture sequence someone...
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920
The ultimate guide to email marketing strategy
You spend hours on a launch email. The offer is solid, the design looks right - and then Gmail mangles...
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1.1К
How to create visually appealing email templates
Email marketing ROI is somewhere in the $36–42 range per dollar spent - Litmus and the DMA both publish...
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2.2К
Email design for conversions
Email marketing ROI gets cited constantly - the commonly referenced figure is $36-42 for every dollar...
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3.3К
Why your email design is killing conversions
I keep having the same conversation with course creators and marketers who come to me after a campaign...
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2К